collectively.

Partner marketing done right



We build growth engines

We're not your average partnerships agency. We build full-funnel partner ecosystems that deliver sustainable results. Our model connects brands with creators, publishers and partners through real strategy, not guesswork.

What we do best

Partnerships Strategy & Launch

Custom partnerships programme strategy, platform setup, and go-to-market planning. Launch or scale your partnership channel with a blueprint customised to your goals.

Partner Curation & Development

We identify, onboard and manage partners that move the needle — not just fill a list. Ongoing partner recruitment, relationship building and commission modelling.

Optimisation & Reporting

Advanced reporting, analysis and optimisation that drives ROI. Continuous performance tracking, insights and campaign refinement to deliver growth.

We help the bold grow bolder

collectively. was started because clients deserve more than checkboxes — they deserve breakthroughs. Our purpose is to provide solutions that not only meet KPIs, but inspire real progress. It’s why we built a platform rooted in smart tools, human insight and bold thinking.

Meet your team

Matt Brown

Matt Brown

Co-Founder & Strategy Lead

Matt has extensive experience in the Partnerships Marketing sector having started in 2000 at Pixelpark running UK and EU affiliate marketing programs. Since then, Matt has held senior positions at Deal Group Media, Impact, RO Eye, Greenlight Digital, as well as running his affiliate consultancy Hatmatic between 2006 and 2020.

Since the pandemic Matt has represented brands and publishers striving for incremental growth, as well as setting up a business supporting tech businesses navigate the data privacy space. He has a vast array of experience across sectors, helping brands of all shapes and sizes, and is an advocate of data protection and transparency.

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Leading brands that Matt has worked with include:

Photobox Logo Hello Fresh Logo Netmums Logo Nespresso Logo
Chris Perrett

Chris Perrett

Co-Founder & Growth Lead

Chris has been working within the Partnerships space since 2005, originally setting up performance marketing deals with the likes of Blockbuster (remember them!) to target students across the UK. After university he went on to work at a leading pan-European Partner network for 5 years, working in both client and publisher-facing roles.

He left the network to focus on his own ventures and has gone on to provide consultancy to clients wanting to scale traffic and increase revenue via the performance channel. Chris is an advocate for process efficiency to minimise unnecessary resource, ensuring a collective focus on revenue-generating activities.

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Leading brands that Chris has worked with include:

Jessops Logo Quidco Logo McAfee Logo PO Ferries Logo
Mukami

Mukami Matolengwe

Head of Client Services

Mukami has over 10 years front line experience in digital marketing. Her expertise lies foremost in commerce development and she has gone on to nurture a strong understanding of the core consumer-facing platforms. She has considerable knowledge in how to optimise these platforms to maximise reach, traffic and conversions for clients, both online and in-store.

Mukami has worked with brand managers and senior leaders to advise and support education of digital marketing across organisations and sectors, as a force for change. She's now leading the way for local regional brands to drive offline footfall and online sales.

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Leading brands that Mukami has worked with include:

Fitgen ZA Logo Nutr8 Deli Logo Vetlink ZA Logo Cognitive Union Logo

Human powered, elevated by AI

Through data analysis we...

Find patterns

Digging deep into data to uncover trends that fuel smarter partner growth strategies.

Identify opportunities

Spotting both seismic shifts and micro-adjustments that impact programme performance.

Increase profitability

Sharpening the ROI by amplifying strategies that drive revenue and removing noise.

Help brands make better decisions

Decisions based on data, not guesswork. Unlocking true traffic sources and key growth partners.




Using our AI tools we...

Supercharge our processes

Using our in-house tool, neolytics, to scale operations and deliver growth without compromise.

Cut admin time

Using smart workflows to eliminate inefficiencies, so our team can focus on work that actually matters.

Release the humans

Freeing up space for creativity, strategy and brilliant decision-making from the collectively team.



Let's grow. Collectively.

Start a partnership that pays off — let's talk growth.

Connect with us